These days, you will notice that people are choosing handmade products over conventional ones. In fact, the handmade furniture industry continues to grow in spite of the economical crisis we currently undergo. Statistics have shown that the handmade goods market went up to 7.9% in December of 2009 while the other markets plummeted. Perhaps, this is because more and more people are choosing to go “green” and starting to appreciate locally-made products. The trend of patronizing handmade ornaments as well as handmade furniture is definitely going to stay.
With a situation like this, you can make a lot of money if you start marketing handmade products. You can run your own handmade furniture store or you can sell handmade ornaments; but whichever you choose, you need to follow the proper procedures of starting a business. Well, your first move is to give your business a nice and catchy name that your customers will never forget. Then, you must file a DBA at your locality’s clerk’s office. Make sure that your business name is one and only. Otherwise, you might have trouble with legal papers.
Next, you need to purchase the needed materials for your business. If it is a handmade furniture store that you want, you need to buy different types of safety equipment and saws. On the other hand, if it is a handmade ornaments shop that you prefer, purchase some beads, glitters, ribbons, and many other crafty materials. You will need these to make creative and unique handmade ornaments. Nevertheless, you must not forget to buy a computer if you do not have one yet. It will be very helpful in keeping track of your sales and expenses. Also, you will need it to create a website for your business and reach more customers.
When marketing online, you need to put up clear and colored photos of your products. If you are selling small handmade ornaments, see to it that their photos are large enough. Also, upload photos that show the product’s front view, rear view, side view, bottom view, and top view. You must include complete and accurate descriptions, as well.
Moreover, you need to determine your target market. Do you prefer to make unfinished handmade furniture pieces and sell it to do-it-yourselfers? Or do you want to sell customized products to certain upscale customers? Identifying your target market prior to the opening of your shop will enable you to take full control of your business. When in comes to pricing, you need to calculate the total cost of labor and materials. You also need to include any shipping costs, Internet bill, site fee, and space rental. If you sell below the total cost, you will lose money; otherwise, you will lose customers.